THE INVINCIBLES

THE TECH IN OUR POCKET ENABLES US TO DO AMAZING THINGS.
YET WE SELDOM THINK ABOUT HOW IT CAN BENEFIT THOSE OUTSIDE OF OUR OWN SPECIES. WHEN WE LEARNED OF THE TEAM AT 3DPETS, AND THE WONDERFUL WAYS IN WHICH THEY USE IPHONE TO ENRICH THE LIVES OF DISABLED DOGS, WE KNEW WE HAD TO SHARE THEIR STORY WITH THE WORLD. WE ENLISTED DIRECTOR INDIA SLEEM AND EDITORIAL PHOTOGRAPHER LEEOR WILD TO CAPTURE HEROIC AND ICONIC IMAGERY OF THESE DOGS IN ACTION, RESULTING IN A MINI-DOC, BROADCAST SPOT, AND OOH PLACEMENT IN NYC. MADE WITH IPHONE, SHOT ON IPHONE.

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CREDITS

Agency - TBWA\Media Arts Lab
Chief Creative Officer - Brent Anderson
Executive Creative Director - Mariano Jeger
Creative Director - Colin Snow, Rhodney Viray
Associate Creative Director - Jacob Abernathy, Benny Jackson
Copywriter - Jessica Moog
Art Director - Nick Peterson
Head of Design - James Taylor
Design Director - Aaron Skipper
Senior Designer - Jackie Rodriguez
Design - Jane Kim, Thiago Balassiano, Hermes Miranda, Aiqi Zhang
Head of Production - Brian O’Rourke
Art Producer - Carissa Vera
Producer - Ian Kelly, Violaine Etienne, Sara Greco, Kirsten Larson
Music - Josh Marcy, Rowan Puri, Gio Thomas
Account - Taren Talmage, Caroline Phillips, Kristen Walters, Roxanne Baker
Strategy Director - Brett McDonald, Kim Jimenez
Strategy - Abby Sisk, Sally McGrath
Project Manager - Phil Dauria

Director - India Sleem
Cinematographer - Adam Arkapaw
Photographer - Leeor Wild