TAP. RIDE. DONE.

THE GOAL FOR THIS CAMPAIGN WAS TO SHOW AS MANY PEOPLE AS POSSIBLE THAT YOU CAN USE IPHONE AND WATCH TO EFFORTLESSLY PAY FOR TRANSIT. UTILIZING BOTH DIGITAL AND ON-SITE PLACEMENTS, AS WELL AS A BRANDING UPDATE FOR 2023, WE ENCOURAGED RIDERS IN NYC AND BEYOND TO LEARN MORE ABOUT APPLE PAY.

CREDITS

Agency - TBWA\Media Arts Lab
Chief Creative Officer - Brent Anderson
Executive Creative Director - J.D. Jurentkuff
Associate Creative Director - Nick Todd
Senior Art Director - Erik Lund
Junior Copywriter - Jessica Moog
Junior Art Director - Nick Peterson
Head of Design - James Taylor
Design Director - Aaron Skipper
Design - Janny Ji