PLAYSTATION

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 YOU ARE WHAT YOU PLAY ︎ YOU ARE WHAT YOU PLAY ︎ YOU ARE WHAT YOU PLAY ︎ YOU ARE WHAT YOU PLAY ︎



Video games provide a stark contrast to our everyday lives.

We aren’t a demon-slaying demigod during the 9-5, and we certainly aren’t racing
exotic sports cars in downtown Prague on weekends (well, 99.5% of us).
 
However, what if the line between fantasy and reality is blurred?
What if you see people not for who they are, but for what they love to play?  

What if, in reality, the ordinary is extraordinary?

                                        


01

OOH ads that visualize the collision between everyday people and their digital avatars.