VANS
Skateboarding can be f*cking embarrassing. Skateboarding can be f*cking embarrassing.
Depending on who you ask, the hardest skate trick in the book is the “Gazelle Flip”.
For others, standing stationary on the board is a tall order.
We get it. It isn’t fun to fall on your face. Especially in front of strangers.
But it also isn’t fun to miss out on the camaraderie that comes with the sport.
We have to encourage prospective skaters to give skating another shot.
By being okay with sucking at it.
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Stylized ads of both Vans Pros and Amateurs daring to suck.
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BECOME A DISCIPLE OF SUCK ︎ BECOME A DISCIPLE OF SUCK ︎ BECOME A DISCIPLE OF SUCK ︎ BECOME A DISCIPLE OF SUCK ︎
Select Vans shoes in Summer ‘22 will feature new insoles, boasting a blood pact that binds the skater with the Skate Gods for eternity (or Chapter 11 bankruptcy).
When the skater has a gnarly spill, they can apply blood from the wound to the insole via thumbprint, forever fusing flesh to canvas.
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Amateur skaters on Tik-Tok are encouraged to submit videos of themselves attempting a trick until they nail it.One entry will be reposted every week on Vans’ official account. #daretosuck