WIMBLEDON

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LOVE IS FOR LOSERS ︎ LOVE IS FOR LOSERS ︎ LOVE IS FOR LOSERS ︎ LOVE IS FOR LOSERS ︎ LOVE IS FOR LOSERS ︎ LOVE IS FOR LOSERS ︎ 



Tennis isn’t exactly the most popular sport in the United States.

Absent are the dramatics and antics seen in other American sports.
Not to mention a lack of a quintessential superstar.

Tennis has forever been seen as a soft, elitist game; devoid of any sense of drama or urgency.
Except, tennis is actually badass, and full of passion.

But not love. That means zero. Love can be frustrating.





01

OOH ads that capture “moments of love” from tournaments past.





02

The “Museum of Love”, a pop-up experience, will traverse the nation in the months preceding Wimbledon.
The “Museum of Love” will make pit stops at various contemporary galleries across the country, offering prospective fans and die-hards alike to witness the physicality, passion, and tension of the sport. Broken rackets from tournaments past will be displayed for all to see, offering a glimpse into the frustrations that pro athletes face when challenged with adversity. It acts as an elevated celebration of both the sport and the tournament.






Those unable to attend the in-person exhibition can still engage with the “Museum of Love” digitally, as a series of OOH ads will display the rackets and the narrative behind them.