APPLE
FUZZY FEELINGS
AT TBWA\MEDIA ARTS LAB, ME AND MY PARTNER WERE GIVEN THE OPPORTUNITY AS JUNIORS TO IDEATE AND ASSIST ON THEIR ANNUAL HOLIDAY SPOT. IT WAS AN UNFORGETTABLE CRASH COURSE IN STORYTELLING THAT I AM VERY GRATEFUL TO HAVE BEEN A PART OF. IT’S A STORY OF COMPASSION AND KINDNESS FOSTERED THROUGH CREATIVITY, TREATED WITH GENUINE CARE AND DIRECTED WITH INDELIBLE CRAFT.
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CREDITS
Agency - TBWA\Media Arts Lab
Chief Creative Officer - Brent Anderson
Executive Creative Director - J.D. Jurentkuff
Group Creative Director - Nick Ciffone
Creative Director - Colin Snow, Rhodney Viray
Associate Creative Director - Jacob Abernathy
Copywriter - Nathaniel Lawlor
Junior Copywriter - Jessica Moog
Junior Art Director - Nick Peterson
Head of Design - James Taylor
Design Director - Aaron Skipper
Senior Designer - Jackie Rodriguez
Design - Aiqi Zhang
Head of Production - Brian O’Rourke
Executive Producer - R.J. Pomeroy
Producer - Max Voreacos, Iseult Lyons
Music - Josh Marcy, Marielle Te, Aron Helfet, Gio Thomas
Account - James McCullagh, Erin Woods, LuLu Shamberg, Rachel Roldan
Strategy Director - Brett McDonald
Strategy - Andie Kotani
Director - Lucia Aniello, Anna Mantzaris
Cinematographer - James Laxton, Donna Wade