Apple
The tech in our pocket enables us to do amazing things.
Yet we seldom think about how it can benefit those outside of our species. When we learned of the team at 3DPets, and the wonderful ways in which they use iPhone to enrich the lives of disabled dogs, we knew we had to share their story with the world. We enlisted India Sleem and Leeor Wild to capture heroic and iconic imagery of these dogs in action, resulting in a broadcast spot, mini-doc, and OOH placement in NYC.
1x Cannes Lion (Silver): Brand Experience & Activation
1x Pencil (Bronze)
1x Clio (Bronze): Use of Music