N         P
 Work,  Info 

iPhone 15 Pink
Apple

Pink has had quite the year in 2023. With one of iPhone 15’s colorways being pastel pink, we knew we had to make a splash in a way that only we could. Therefore, we filled the Apple Store on 5th Avenue in NYC with gumballs, and shared it on the @apple handle. What resulted was one of the most succesful @apple commissions of the year.







ECD: Greg Greenberg
CD: Matt Paterno, John Finley
AD: Nick Peterson
CW: Jessica Moog