AI FOR THE PEOPLE

‘AI FOR THE PEOPLE’ IS THE FIRST INSTALLMENT IN AN EPISODIC SERIES THAT FOLLOWS MUSTAFA SULEYMAN, CEO OF MICROSOFT AI, ACROSS DIFFERENT LOCATIONS TO UNCOVER HOW COPILOT AI ASSISTS REAL PEOPLE IN THE REAL WORLD. IT’S A RAW, UNSCRIPTED, DOCU-STYLE LOOK INTO THE LIVES OF REAL PEOPLE, AND HOW THEY UTILIZE MICROSOFT COPILOT THROUGHOUT THEIR ENDEAVORS. THE GOAL OF ‘AI FOR THE PEOPLE’ IS ULTIMATELY TO GROUND THE TECHNOLOGY THROUGH PRACTICAL USE-CASES, AS WELL AS ESTABLISH MUSTAFA AS AN ANTHONY BOURDAIN ESQUE PERSONALITY WITHIN THE TECH SPHERE - SOMEONE UNAFRAID TO TRULY CONNECT WITH THE WORLD AROUND THEM.

THE FIRST EPISODE WAS SHOT ENTIRELY ON LOCATION IN LONDON - MUSTAFA’S HOMETOWN.

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CREDITS

Agency - Droga5
Chief Creative Officer - Pelle Sjoenell
Executive Creative Director - Mariano Jeger
Creative Director - Will Halstead
Copywriter - Nick Malone
Art Director - Nick Peterson
Design - Jordan Vouga
Head of Art - Carrie Levy
Executive Producer - Volney Guzman
Music - Mike Ladman, Mara Techam
Account - Anthony Gavranic, Liz Federico, Jessica Clark
Strategy - Soheyla Escher, Andrew Quay

Director - Aria Shahrokhshari
Cinematographer - Jesse Bronstein
Editor - Andrew Cross