DANCING IN THE DARK

IN XBOX’S LAUNCH TRAILER TITLED ‘DANCING IN THE DARK’, WE FOLLOW A MAN ON A BUSINESS TRIP IN TOKYO. WHAT AT FIRST SEEMS LIKE LATE-NIGHT GAMING DUE TO JETLAG, WE COME TO FIND IS ACTUALLY HIS OUTLET FOR CONNECTION. USING HIS ROG XBOX ALLY, A GAMING-HANDHELD WITH A CONSOLE INSPIRED EXPEREINCE, HE CARVES OUT TIME TO PLAY WITH HIS DAUGHTER BACK IN CALIFORNIA. THIS SEAMLESS LINK TO HER FAVORITE GAMES GIVES HIM THE FREEDOM TO BALANCE WORK AND FAMILY, ALLOWING HIM TO BE PRESENT FOR TREASURED FATHER-DAUGHTER MOMENTS FROM THE OTHER SIDE OF THE WORLD.

THE FILM TUGGED AT THE HEARTSTRINGS OF VIEWERS AROUND THE WORLD, BUT WE NEVER ANTICIPATED THE RAPT FRENZY TOWARDS THE FILM’S ELUSIVE TITLE TRACK, A COVER FROM GEESE FRONTMAN CAMERON WINTER. IT SET INDIE-HEADS ABLAZE.

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CREDITS

Agency - Droga5
Chief Creative Officer - Pelle Sjoenell
Executive Creative Director - Tres Colacion, Giancarlo Rodas
Creative Director - Temnete Sebhatu, Joseph Russomano
Copywriter - Nick Malone
Art Director - Nick Peterson
Head of Production - Ruben Mercadal
Producer - Connor Hagan, Neha Palvai
Music - Mike Ladman, Mara Techam
Account - Melanie Fougeres, Eloise Hall Anthony Gavranic, Liz Federico, Jessica Clark

Director - Mark Molloy
Cinematographer - Adam Arkapaw